The Jewelry Factory in Hackensack : Fashion ON AIR

The Goldenwest Diamond Corporation

Bill Doddridge became interested in jewelry working at his stepfather’s pawnshop. Doddridge worked with his stepfather for years learning about the jewelry industry and saving up money for his own pawnshop. In 1977, he started his own business, the Buena Park Loan & Jewelry.

When Doddridge realized that his pawnshop was not earning enough money from used jewelry, he began looking for ways to increase business. He started designing jewelry, which he could make for less than buying used jewelry from customers. He created trendy designs for low prices. He also started selling quality loose diamonds at lower prices. Business improved because customers liked buying original modern jewelry and loose diamonds at affordable prices. He guaranteed that all of his jewelry would appraise for double the amount customers paid.

Doddridge moved his business to a larger location and started manufacturing jewelry on-site in 1986. By 1987, he also began importing diamonds directly from Israel, which allowed him to offer quality jewelry for a significantly lower price than other jewelers.

In 1988, Doddridge closed the pawnshop to focus exclusively on his jewelry business. By the early 1990’s, he had three stores in California. Today, Doddridge is CEO and President of his jewelry business, the Goldenwest Diamond Corporation. Goldenwest Diamond Corporation is now considered one of the world’s leading private importers of diamonds and precious gem stones. Goldenwest owns sixteen stores across the United States operating under the names the Jewelry Factory, the Jewelry Exchange and the Jewelry Source. The Jewelry Factory in Hackensack serves customers in the New Jersey and New York areas.